Chris and Kevin Flanagan have an online meeting

How to Write for Unfamiliar or Boring Topics Professionally

As a content writer, you will eventually find yourself in a position where you’re writing about a topic that you either know nothing about or find so boring that it becomes impossible for you to creatively write effective or engaging content. When writer’s block paralyzes you, how do you get over that wall? Whether you’re …

Chris and Kevin Interview over a beer

Developing a Successful Content Creation Strategy

Everything you read, watch, and engage with online is content. Every tweet, webpage, Facebook post, ebook, and white paper was crafted with one purpose in mind, to get someone like you to read it. Content strategies combine art with science to drive an audience to action. That could be to buy something, share contact information, …

Chris and Clarence Video Chat

Starting a Revolutionary Business to End Food Allergies with Clarence Friedman

Food allergies affect millions of people and every year that list keeps growing. Many speculate why so many food allergies have been diagnosed over the past 30 years but science is now showing that early exposure is the best way to build allergy tolerance. When Clarence’s own nephew was diagnosed with a food allergy, he …

Chris and Lauren Side by Side Interview Cheers with Beers

Finding New Leadership Roles During a Pandemic – Interview with Lauren Mead

Finding work in the middle of a pandemic while the country is experiencing the worst unemployment rates in our history is a  mountainous challenge. I’m still actively looking for work seven months after being laid off but as Lauren Mead mentioned in the second part of our interview, “these are unprecedented times” and not to …

Virtual Interview 2 Panel with Chris and Lauren holding beers

Reaching the C Suite – Becoming a Vice President and a Marketing Leader – Interview with Lauren Mead

Becoming a Vice President or a Chief Officer at a company is a dream many people have throughout their careers. Being at the helm, making big decisions, and holding the power sounds exciting and drives people to perform but for every VP or C-Level position there is available, there are 10 to sometimes hundreds of …