Everything you read, watch, and engage with online is content. Every tweet, webpage, Facebook post, ebook, and white paper was crafted with one purpose in mind, to get someone like you to read it. Content strategies combine art with science to drive an audience to action. That could be to buy something, share contact information, or even just to place an idea in your mind.
Most content is written with a purpose to drive engagement, and as businesses create content there is a person or group of people dedicated to making sure it drives value and captures interest. In this episode, Kevin and I walk through the content creation process for businesses and how to approach new programs and campaigns to drive your own success.
Kevin and I discuss:
- How to approach a new piece of content
- Setting expectations and achievable goals
- Understanding and writing to your audience
- Writing content to the published medium (ebooks, websites, blogs, etc…)
- Managing the review cycles with your client or manager
- Common pitfalls content writers tend to fall into
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