David Meerman Scott has been authoring books for the better part of two decades providing valuable insights into B2B and B2C marketing strategies. I’ve met him a handful of times at a past company called PermissionTV. This was back in 2009 just about when he published the book I’m reviewing today. I was producing a …
Read more “World Wide Rave – By David Meerman Scott | Book Review”
As a content writer, you will eventually find yourself in a position where you’re writing about a topic that you either know nothing about or find so boring that it becomes impossible for you to creatively write effective or engaging content. When writer’s block paralyzes you, how do you get over that wall? Whether you’re …
Read more “How to Write for Unfamiliar or Boring Topics Professionally”
Everything you read, watch, and engage with online is content. Every tweet, webpage, Facebook post, ebook, and white paper was crafted with one purpose in mind, to get someone like you to read it. Content strategies combine art with science to drive an audience to action. That could be to buy something, share contact information, …
Read more “Developing a Successful Content Creation Strategy”
Perspective can make a world of difference. When you don’t have it, you’re not understanding the whole story. Without it, you’re not able to make the best decisions. Without it, it’s easy to miss issues that are staring at you in the face that you just can’t comprehend. With the events of this year, I …
Read more “Book Review: The Color of Law – Richard Rothstein”
The book does a fantastic job breaking down the strategies you should follow to ensure you need to be successful in your new job. And statistically, the first 90 days on the job will expose whether you are going to be there after the next 90
Food allergies affect millions of people and every year that list keeps growing. Many speculate why so many food allergies have been diagnosed over the past 30 years but science is now showing that early exposure is the best way to build allergy tolerance. When Clarence’s own nephew was diagnosed with a food allergy, he …
Read more “Starting a Revolutionary Business to End Food Allergies with Clarence Friedman”
Finding work in the middle of a pandemic while the country is experiencing the worst unemployment rates in our history is a mountainous challenge. I’m still actively looking for work seven months after being laid off but as Lauren Mead mentioned in the second part of our interview, “these are unprecedented times” and not to …
Read more “Finding New Leadership Roles During a Pandemic – Interview with Lauren Mead”
I have a pipe dream that maybe someday Business Over Brews could lock down some sponsors but until then the channel is financed out of my pocket. So instead of paying for it quietly, I figured why not take this as an opportunity to make a goofy video about it. So in the absence of …
Becoming a Vice President or a Chief Officer at a company is a dream many people have throughout their careers. Being at the helm, making big decisions, and holding the power sounds exciting and drives people to perform but for every VP or C-Level position there is available, there are 10 to sometimes hundreds of …
Have you ever run into a time where it’s better to “Work Harder Not Smarter?” The mantra is meant to get people to think of innovative approaches to tasks by making them shorter or less labor-intensive to accomplish and it can apply to every white or blue-collar job there is out there. I have a …