Chris and Kevin Flanagan have an online meeting

How to Write for Unfamiliar or Boring Topics Professionally

As a content writer, you will eventually find yourself in a position where you’re writing about a topic that you either know nothing about or find so boring that it becomes impossible for you to creatively write effective or engaging content. When writer’s block paralyzes you, how do you get over that wall? Whether you’re …

Chris and Kevin Interview over a beer

Developing a Successful Content Creation Strategy

Everything you read, watch, and engage with online is content. Every tweet, webpage, Facebook post, ebook, and white paper was crafted with one purpose in mind, to get someone like you to read it. Content strategies combine art with science to drive an audience to action. That could be to buy something, share contact information, …