World Wide Rave Book with Glow Sticks

World Wide Rave – By David Meerman Scott | Book Review

David Meerman Scott has been authoring books for the better part of two decades providing valuable insights into B2B and B2C marketing strategies. I’ve met him a handful of times at a past company called PermissionTV. This was back in 2009 just about when he published the book I’m reviewing today. I was producing a …

Virtual Interview 2 Panel with Chris and Lauren holding beers

Reaching the C Suite – Becoming a Vice President and a Marketing Leader – Interview with Lauren Mead

Becoming a Vice President or a Chief Officer at a company is a dream many people have throughout their careers. Being at the helm, making big decisions, and holding the power sounds exciting and drives people to perform but for every VP or C-Level position there is available, there are 10 to sometimes hundreds of …